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Written By:  Eric Robinson March 29, 2018 at 2:22 pm

“We want to be your only boat manufacturer”!

This was recently told to an assembled group of TIARA dealers at the annual dealer meeting here in Holland, MI. It’s not new or is exclusive to Tiara Yachts. Boat dealers are asked to buy boats on “spec” for inventory, hoping to be able to sell them for a reasonable profit are often told that they need only put all their eggs in OUR basket to be successful. It seldom works.

Why?

A boat manufacturer cannot be all things to all boaters. Some have tried, lord knows they have tried, cruisers, motor yachts, sports fisherman, center consoles, dual console, multi-purpose bow riders, until finally, we get one of those shoulder shrugging models where the only reaction is HUH?

Even Tiara Yachts, an excellent manufacturer, has it’s Pursuit Fishing Division. So maybe they mean we want to be your only boat manufacturerS.

Then there is traditional style vs modern style. Not here to tell you what is best just what IS. Each manufacturer has its own style. It comes from ownership, designers, area of expertise and more often than not location of the plant.

What we get from Maine is different from what we get from Miami.

But back to being your only manufacturer. Can it work? Yes, I think it can, but boat builders have to crack the mold (not that mold) and start a new partnership relationship with their dealers/agents/brokers/service centers to earn confidence so these independent business people will break walls down to get their boats!

Then and only then will builders get to be “only manufacturers” to their dealers.