News & Events

"We want to be your only boat manufacturer"!

This was recently told to an assembled group of TIARA dealers at the annual dealer meeting here in Holland, MI. It's not new or is it exclusive to Tiara Yachts. Boat dealers are asked to buy boats on "spec" for inventory, hoping to be able to sell them for a reasonale profits are often told that they need only put all there eggs in OUR basket to be successfull. It seldom works. 


A boat manufacturer cannot be all things to all boaters. Some have tried, lord knows they have tried, cruisers, motoryachts, sport fisherman, center consoles, dual console, multi-purpose bow riders, until finally we get one of those shoulder shrugging models where the only reaction is HUH? 

Even Tiara Yachts, an excellent manufacturer, has it's Pursuit Fishing Division. So maybe they mean we want to be your only boat manufacturerS. 

Then there is traditional style vs modern style. Not here to tell you what is best just what IS. Each manufacturer has it's own style. It comes from ownership, designers, area of expertise and more often than not localtion of the plant.

What we get from Maine is different from what we get from Miami. 

But back to being your only manufacturer. Can it work? Yes I think it can, but boat builders have to crack the mold (not that mold) and start a new partnership relationship with their dealers/agents/brokers/service centers to earn confidence so these independent business people will break walls down to get their boats!

Then and only then will builders get to be "only manufacturers" to their dealers.



Change of seasons

Here in Michigan we don't need to look at the date to determine the change from summer to fall is about to happen. It was 58 here this morning. 

Just off the phone with a customer that is listing his boat who said, "well it won't sell until April-June now anyway". Whoa was the answer. Don't think that.

Our late summer business is great. Buyers usually have their minds made up to get another boat by now for next season. They are planning ahead to "personalize" the new vessel. 

Warm weather boat shoppers are looking hard at our fresh water beauties to determine which one to get before it goes into storage & how to take it south, truck it's own bottom or combination of both.

Some fall advice for sellers; 

1. Keep your boat in water as long as possible.

2. Make arrangements ahead of time with your storage facility to have your boat stored at a door so it can be launched again should it sell.

3. Especially keep it detailed & spotless at this time of year when the tendancy is to skip a wash or waxing.

4. Get the mechianical service done now, oil changes, filters, belts & hoses, plus those nagging "I'll get around to it" repairs you have been puptting off. 

Be prepared to sell your boat & guess what? It will!