News & Events

"We want to be your only boat manufacturer"!

This was recently told to an assembled group of TIARA dealers at the annual dealer meeting here in Holland, MI. It's not new or is it exclusive to Tiara Yachts. Boat dealers are asked to buy boats on "spec" for inventory, hoping to be able to sell them for a reasonale profits are often told that they need only put all there eggs in OUR basket to be successfull. It seldom works. 

Why?

A boat manufacturer cannot be all things to all boaters. Some have tried, lord knows they have tried, cruisers, motoryachts, sport fisherman, center consoles, dual console, multi-purpose bow riders, until finally we get one of those shoulder shrugging models where the only reaction is HUH? 

Even Tiara Yachts, an excellent manufacturer, has it's Pursuit Fishing Division. So maybe they mean we want to be your only boat manufacturerS. 

Then there is traditional style vs modern style. Not here to tell you what is best just what IS. Each manufacturer has it's own style. It comes from ownership, designers, area of expertise and more often than not localtion of the plant.

What we get from Maine is different from what we get from Miami. 

But back to being your only manufacturer. Can it work? Yes I think it can, but boat builders have to crack the mold (not that mold) and start a new partnership relationship with their dealers/agents/brokers/service centers to earn confidence so these independent business people will break walls down to get their boats!

Then and only then will builders get to be "only manufacturers" to their dealers.

 

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Ft. Lauderdale Show synopsis

Once again Ft. Lauderdale show has come and gone. Some are very happy, some are happy and some are saying what happened?

 

Quickly here's what did happen that is.
1. Attendance was up; but the show promoters, in their wisdom, either do not keep records of attendance or don't want us to know the numbers.
2. Pent up demand was evident and buyers were cautious, tough, and well-prepared. Ah, the internet is getting easier for buyers to use. Good for them.
3. Left over inventory got sold; Hatteras, Tiara, Maritimo, Viking (lots of new orders), Sea Ray to name a few.
4. Brokerage was a buyer's delight. If you were willing to listen to offers, you could sell. If not, the buyers walked down the dock to find another.
5. Perhaps there is a little more confidence in govt not spending willy nilly since the election. If so, that bodes well for our industry.
6. Prediction: Another tough year for new boat builders and dealers. Consolidation will occur, the industry will shrink farther, newer more fuel efficient vessels will emerge to take over an even larger segment of the market.

 

Zeus drive for a single engine application? Long over due and it will be well received. Watch Back Cove and others get on board! And watch the baby boomers bring us out of the doldrums, they have money and are not afraid to use it!