News & Events

"We want to be your only boat manufacturer"!

This was recently told to an assembled group of TIARA dealers at the annual dealer meeting here in Holland, MI. It's not new or is it exclusive to Tiara Yachts. Boat dealers are asked to buy boats on "spec" for inventory, hoping to be able to sell them for a reasonale profits are often told that they need only put all there eggs in OUR basket to be successfull. It seldom works. 

Why?

A boat manufacturer cannot be all things to all boaters. Some have tried, lord knows they have tried, cruisers, motoryachts, sport fisherman, center consoles, dual console, multi-purpose bow riders, until finally we get one of those shoulder shrugging models where the only reaction is HUH? 

Even Tiara Yachts, an excellent manufacturer, has it's Pursuit Fishing Division. So maybe they mean we want to be your only boat manufacturerS. 

Then there is traditional style vs modern style. Not here to tell you what is best just what IS. Each manufacturer has it's own style. It comes from ownership, designers, area of expertise and more often than not localtion of the plant.

What we get from Maine is different from what we get from Miami. 

But back to being your only manufacturer. Can it work? Yes I think it can, but boat builders have to crack the mold (not that mold) and start a new partnership relationship with their dealers/agents/brokers/service centers to earn confidence so these independent business people will break walls down to get their boats!

Then and only then will builders get to be "only manufacturers" to their dealers.

 

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Late Model Boats

We are often asked to find a late model vessel for a customer. In years past that would mean a boat 2-5 years old. Today "late model" has changed significantly because of the numbers of boats built. Today a late model includes the 2-5 year olds, but we now drop back an additional 5 years simply because the number of boats built from 2008-2013 is dramatically less.

 

It is difficult to put an exact number on how many less because manufacturers do not give out that information and rightly so. The thinking is let's not put more fear into the market place than is already there.

 

Safely we can estimate that new vessel, large boat sales are off 20-60% from the hey days of the early 2000's, 2000-2007. A few companies are doing better, but very few.

 

Armed with 6-7 years of low production it is easy to see why we have shifted our vision of "late model" boats. To get an accurate handle on which brands and models of that brand are popular give STARBOARD YACHTS a call. We can research that and help you through the maze of "late model boats."