News & Events

"We want to be your only boat manufacturer"!

This was recently told to an assembled group of TIARA dealers at the annual dealer meeting here in Holland, MI. It's not new or is it exclusive to Tiara Yachts. Boat dealers are asked to buy boats on "spec" for inventory, hoping to be able to sell them for a reasonale profits are often told that they need only put all there eggs in OUR basket to be successfull. It seldom works. 

Why?

A boat manufacturer cannot be all things to all boaters. Some have tried, lord knows they have tried, cruisers, motoryachts, sport fisherman, center consoles, dual console, multi-purpose bow riders, until finally we get one of those shoulder shrugging models where the only reaction is HUH? 

Even Tiara Yachts, an excellent manufacturer, has it's Pursuit Fishing Division. So maybe they mean we want to be your only boat manufacturerS. 

Then there is traditional style vs modern style. Not here to tell you what is best just what IS. Each manufacturer has it's own style. It comes from ownership, designers, area of expertise and more often than not localtion of the plant.

What we get from Maine is different from what we get from Miami. 

But back to being your only manufacturer. Can it work? Yes I think it can, but boat builders have to crack the mold (not that mold) and start a new partnership relationship with their dealers/agents/brokers/service centers to earn confidence so these independent business people will break walls down to get their boats!

Then and only then will builders get to be "only manufacturers" to their dealers.

 

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News from FLIBS! Fort Lauderdale International Boat Show

1. The new big & the new small yachts: 

Just an observation, the new big yacht has become the 35'-45' Center Consoles with 3 & 4 and soon I'm sure 5 or more large outboard engines! More Center consoles than ever before at FLIBS and in addition more Dual Consoles!

The new small yachts are those that can be handled by the "boomer couple" (60-80's) for extended cruising, whether it's the "loop", Alaska, Mexican coastS, island hopping or commuting from north east/midwest to south and back. These yachts must handle easily, must be sea worthy, must have "liveability", must be efficient and must have some cache!

Not an easy set of parameters to get in 40-60 feet, but the demand is there so the yachts will follow.

2. New players old names:

Hatteras a new 70' (wowza), Tiara the Q-44' Adventure vessel, Grand Banks banking on their past to carry them to the present with new ownership, design & performance, yes performance!

Chris Craft introduces a dual console outboard & admits they are going larger. And speaking of larger there has never been a FLIBS with more 100' plus vessels to see at one place. 

Speaking of larger, Pininfarina, Italian design firm, introduces the 279', 85' Meter Ottantacinque (Eighty Five in Italian) with 2 pools, 5 decks, 7 private guest cabins and 11 cabins for the crew of 33! It designed to have 6,000 nautical range and well it's just gorgeous or at least the drawings are!

It's always a great time at Ft. Lauderdale, lots of boats, accessories & nautical innovation, plan on making it a part of your boating experience!