News & Events

"We want to be your only boat manufacturer"!

This was recently told to an assembled group of TIARA dealers at the annual dealer meeting here in Holland, MI. It's not new or is it exclusive to Tiara Yachts. Boat dealers are asked to buy boats on "spec" for inventory, hoping to be able to sell them for a reasonale profits are often told that they need only put all there eggs in OUR basket to be successfull. It seldom works. 

Why?

A boat manufacturer cannot be all things to all boaters. Some have tried, lord knows they have tried, cruisers, motoryachts, sport fisherman, center consoles, dual console, multi-purpose bow riders, until finally we get one of those shoulder shrugging models where the only reaction is HUH? 

Even Tiara Yachts, an excellent manufacturer, has it's Pursuit Fishing Division. So maybe they mean we want to be your only boat manufacturerS. 

Then there is traditional style vs modern style. Not here to tell you what is best just what IS. Each manufacturer has it's own style. It comes from ownership, designers, area of expertise and more often than not localtion of the plant.

What we get from Maine is different from what we get from Miami. 

But back to being your only manufacturer. Can it work? Yes I think it can, but boat builders have to crack the mold (not that mold) and start a new partnership relationship with their dealers/agents/brokers/service centers to earn confidence so these independent business people will break walls down to get their boats!

Then and only then will builders get to be "only manufacturers" to their dealers.

 

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"Remember the basics still apply..."

Our phone message refers to the basics of boat ownership...as in "Starboard Yachts understands this very difficult market, remember the basics still apply."

 

Basic #1. Own a brand name vessel & popular model in the line. Example; Sea Ray, model Sundancer.
Basic #2. Keep that boat like it was your first love. Spotlessly clean, shiny, repair every squeak, creak and groan. Service it, use it carefully and keep records of what you have done.
Basic #3. Price it accurately, and guess what? In any market it will sell.

 

We could go on and on about if #1 is not quite right what the consequences are to #3 or #2. Or if #2 is not up to par, the consequences to #3 are evident.

 

It's not rocket science folks, it's Boat Marketing 101. But it still amazes us how many of you think it's Rocket Science!

 

So remember the basics and your boat will sell!